Sydneysiders woke to a strange combination this morning.
On the one hand, steady rain - our first significant fall for weeks, and the heaviest for months.
On the other hand, the distinct smell of damp ash, so strong you could taste it – a reminder of the devastation that lies just out of sight, but certainly not out of mind.
Anyone paying attention to the international news will be aware of the massive fires that have been scorching large parts of the Australian continent in recent weeks.
The current rains aren’t expected to be widespread enough or heavy enough to extinguish all fires, but they should act as a significant circuit breaker in many areas, and provide some respite to the volunteers who have spent weeks working at the fire fronts.
It’s one thing to put numbers against the loss of life and property, quite another to assess the long-term impacts to regional communities and businesses dependent upon farming and tourism for their livelihoods.
Apart from the human and economic impacts, the damage to our unique flora and fauna has been staggering. Vast swathes of once pristine forest have been reduced to stubble and ash. Reputable sources estimate the number of animals killed to exceed one billion.
Our fires certainly haven’t escaped the attention of Orchid’s overseas business partners, many of whom have been reaching out to express their dismay and sympathy.
Fortunately, nobody at Orchid has been directly in the path of the fires, but we certainly know of many who have, and appreciate the concern. We are also aware that many companies and individuals around the world have been making generous contributions the various aid appeals.
A more direct way you can help is simply going ahead with your travel plans.
Contrary to some impressions in the media there are many popular areas entirely unaffected, or where any danger has long passed. Even so, businesses in these areas are suffering from high cancellation rates, reduced forward bookings, and very low patronage during what should be their busiest time of the year.